Customer segmentation in the telecommunications industry
نویسندگان
چکیده
منابع مشابه
Assessment of Tools in the Telecommunications Industry: A Customer Perspective
The Information Technology Procurement & supplier Quality department of Bell Canada is responsible for the procurement of complex sofrware products. To assess and manage the risks related to these acquisitions, we have developed methods and tools that combine process capability assessment and software product assessment, This provides us with a generic view of the deployment of software tools a...
متن کاملEnhancing Customer Experience within the Mobile Telecommunications Industry
Given that organizations find it increasingly hard to differentiate products and services, customer experience is viewed as the ’new battleground’. New digital technologies, such as mobile telecommunication services, are not immune from this and providers are increasingly having to consider all aspects of their offering – concentrating not just on the technology, but on the wider information sy...
متن کاملCustomer Segmentation and Customer Profiling for a Mobile Telecommunications Company Based on Usage Behavior
Vodafone, an International mobile telecommunications company, has accumulated vast amounts of data on consumer mobile phone behavior in a data warehouse. The magnitude of this data is so huge that manual analysis of data is not feasible. However, this data holds valuable information that can be applied for operational and strategical purposes. Therefore, in order to extract such information fro...
متن کاملImpediments to customer integration into the innovation process: A case study in the telecommunications industry
Customer integration is an integral element of the innovation process today. Yet, despite the potential for integrating external knowledge into new product development (NPD) processes, companies often fail to benefit sufficiently from customer integration. Research attributes this failure to restricted absorptive capacity, intellectual property concerns, or the ''not-invented-here'' syndrome bu...
متن کاملAn Assessment of Sales Promotion as Effective Tool for Customer Retention in Telecommunications Industry of Ghana
Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecomm...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2010
ISSN: 1741-2447
DOI: 10.1057/dbm.2010.21